The Story of Core Classic: From Legacy to Innovation – A Founder’s Journey

Hi, I’m Clement, the founder of Core Classic. This is the story of how my passion for quality, design, and innovation inspired the creation of a brand that redefines essential wear.  With over 42 years of family experience in the apparel industry, I’ve always been connected to the craft of clothing. Today, I want to share the journey of Core Classic, our mission, and the values that set us apart.

From Legacy to Innovation

Growing up in a family deeply rooted in the apparel business, I gained firsthand experience in the industry. Our company, operating for over four decades, specialized in casual and sportswear for all ages. While successful, it operated under certain constraints:

• Low-Cost Fabrics: The market didn’t value premium materials, limiting opportunities for higher-quality products.
• Traditional Retail: Most sales relied on department stores, catering to middle-aged and older families.
• Graphic-Heavy Designs: The focus on bold patterns clashed with my preference for minimalism and timeless style.

A Turning Point During the Pandemic

In 2021, amidst the global COVID-19 pandemic, we sold the company. This decision gave me the freedom to explore my next career move. After considering my strengths, knowledge, and resources, I chose to stay in the apparel industry. With my father as an adviser, I set out to create a brand that reflected my values and vision.

The Birth of Core Classic: Essentials Elevated

Core Classic emerged from my vision to create timeless, high-quality essentials that elevate everyday wear. The name reflects our mission:

• Core: Essential, foundational clothing for daily life.
• Classic: Timeless designs with a minimalistic appeal.

Our tagline, "Essentials Elevated," represents our dedication to combining luxury fabrics, exceptional craftsmanship, and advanced technology to redefine essential wear.

Our Mission and Core Values

At Core Classic, our mission is to offer high-quality essentials that enhance your daily life. Our three core values guide everything we create:

1. High-End Fabric: We source only the finest materials for superior comfort and longevity.
2. Unmatched Craftsmanship: Every detail is thoughtfully designed for timeless appeal.
3. Cutting-Edge Technology: From anti-odor properties to UPF 50+ protection, our apparel integrates functionality with style.

A New Approach to Modern Retail

Core Classic breaks away from traditional retail models. Initially, we will operate exclusively online through platforms like Shopify and leading marketplaces. This approach offers:

• Convenience: Shop anytime, anywhere.
• Global Reach: Connect with customers worldwide.
• Efficiency: Streamlined operations without physical storefronts.

As we grow, we plan to expand into popup shops and retail locations, collaborating with cafes and businesses that share our values to create immersive customer experiences.

Addressing Consumer Pain Points

We identified several challenges in the apparel market and designed solutions through Core Classic:

• Problem: Fabrics that lose shape and feel after a few washes.
  Our Solution: Premium materials engineered for durability and luxury.
• Problem: Overly flashy designs that limit versatility.
  Our Solution: Timeless, minimalistic styles suitable for any occasion. 
• Problem: Lack of functionality in everyday wear.
  Our Solution: Innovative technologies like moisture-wicking, anti-odor, and UPF protection.

The Core Elite Collection

Our debut collection, Core Elite, includes six T-shirts and two types of socks. Each piece combines luxurious materials with advanced features to deliver unmatched comfort, durability, and style. 

A Personal Thank You

Core Classic represents my journey, values, and dedication to creating a better approach to apparel. Thank you for taking the time to learn about our story. This is just the beginning, and I invite you to join us as we continue to bring you Essentials Elevated.